Your mission
We are looking for a motivated and enthusiastic Senior Marketing Manager with experience across a broad range of marketing disciplines. You will play a pivotal role in shaping and executing a marketing strategy that speaks to both large enterprise OEMs and specific dealership segments. You will need to be creative, strategic, and hands-on, able to navigate the nuances of marketing to a highly technical and undigital dealership audience while also catering to enterprise-level OEMs through sophisticated content strategies.
Your key responsibilities include:
OEM (Enterprise Segment) Focus:
- Develop and execute a comprehensive content marketing and lead nurturing strategy to engage large OEMs, ensuring ClearOps is top-of-mind when they're ready to buy through digital channels.
- Support the sales team with product marketing collateral to aid outreach efforts.
- Plan, manage, and host key industry events, such as trade shows, conferences, and webinars.
- Create and implement local, creative campaigns tailored to dealerships, often requiring out-of-the-box tactics like guerrilla marketing and hyper-targeted content creation (think "Sixt" level creativity).
- Plan and host both internal and external events that connect us to our dealer audience, helping them transition into the digital age.