Senior Marketing Manager (Generalist)

Permanent employee, Full-time · Munich

Your mission

We are looking for a motivated and enthusiastic Senior Marketing Manager with experience across a broad range of marketing disciplines. You will play a pivotal role in shaping and executing a marketing strategy that speaks to both large enterprise OEMs and specific dealership segments. You will need to be creative, strategic, and hands-on, able to navigate the nuances of marketing to a highly technical and undigital dealership audience while also catering to enterprise-level OEMs through sophisticated content strategies.


Your key responsibilities include:
OEM (Enterprise Segment) Focus:
  • Develop and execute a comprehensive content marketing and lead nurturing strategy to engage large OEMs, ensuring ClearOps is top-of-mind when they're ready to buy through digital channels.
  • Support the sales team with product marketing collateral to aid outreach efforts.
  • Plan, manage, and host key industry events, such as trade shows, conferences, and webinars.
Dealer (Machinery Segment) Focus:
  • Create and implement local, creative campaigns tailored to dealerships, often requiring out-of-the-box tactics like guerrilla marketing and hyper-targeted content creation (think "Sixt" level creativity).
  • Plan and host both internal and external events that connect us to our dealer audience, helping them transition into the digital age.
Your profile
  • Proven track record in B2B SaaS marketing, preferably with experience marketing to OEMs and dealerships in industries like heavy machinery and automotive.
  • Experience with large enterprise accounts, with a focus on content-driven lead nurturing and product marketing.
  • Hands-on experience with event management, from trade shows to webinars and internal events.
  • Creative thinker with the ability to develop and execute localized marketing campaigns that resonate with undigital or traditional audiences (e.g., machinery dealerships).
  • Experience with SEO/SEA, and familiarity with marketing automation tools.
  • Strong interest in heavy machinery and related industries.
  • Excellent organizational and multitasking skills, with a high level of autonomy and the ability to work independently.
  • CRM Salesforce Knowledge
  • Experience with website-builders/ CMS-Systems like Webflow/ Wordpress/ etc.
  • Experience with managing freelancers, agencies, etc.
  • Affinity for design tools such as Figma or Canva.
  • Basic skills in dealing with Ads Managers such as LinkedIn Ads, Google Ads or Meta Ads.
  • Enthusiastic and fun approach to marketing, with a passion for creative strategies like guerilla marketing.
  • Willingness to travel for events and conferences as required.
  • Languages: Fluency in German and English.
If you are a curious, creative, and bullish individual looking to take your career to the next level, we want to hear from you. 
Why us?
ClearOps is a hidden champion on a strong growth path in the supply-chain-software industry. As part of ClerOps, you will be benefitting in several ways:
  • Professional Growth: Flat hierarchies & experienced leaders create the perfect environment for you to grow with the company.
  • Development & Scale Up: Be one of the first team members in our Growth team in a dynamic, fast-paced environment
  • Open Feedback & Appreciation:  Active support and development with your team lead through weekly 1:1's, professional development plans, continuous feedback, and regular feedback meetings
  • Team events: Joint team events, such as ClearOps Wiesn and Culture Week.  
  • Workcation: Combine vacation and work from wherever you want.  
  • Corporate Benefits: Discount codes for brands such as Adidas, Apple and co.  
  • Office Culture & Flexible Work: Lived office culture, flexible working hours, top salary and mobile work, free drinks, fruit baskets & muesli are a matter of course for us!
Your application!
We appreciate your interest in ClearOps! Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at recruiting@clearops.com
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